I reflected on how the COVID -19 pandemic will impact Tourism, Travel, and Hospitality Industries in some of my previous blogs. Undoubtedly, these industries will change significantly in terms of increased technology use and adapting to the traveling public’s changing behaviors. Some of the changes we will witness will eliminate jobs; some changes will actually herald new opportunities for entrepreneurs and other idea men and women. Renewed interest in space travel is creating such opportunities.
Pale Blue Dot Ventures (PBDV), a Lompoc, California based company, is capitalizing on the future of space travel and has developed a concept for an educational and entertainment venue called the California Space Academy (CalSpace). PBDV believes “that it has an exceptional opportunity to convey the science and story for the future of space exploration.” CalSpace will be built in California’s Central Coast, adjacent to Vandenberg Air Force Base, where future space launches will occur.
As stated by PBDV’s founder, Steven Franck,
“CalSpace is a completely new kind of destination. It is not a theme park, science center, or space camp. Instead, the California Space Academy will offer an entirely new way to educate, inspire, and entertain. The target audience will include students, teachers, industry professionals, and everyone with the curiosity and passion to join the next generation of space exploration. It is a tremendous opportunity to create a destination where one can advance the science and story of space exploration.”
I am fortunate to have been asked to work with PBVD to help explore the market for partnerships, specifically with hospitality groups. Interestingly, any investors or hotel groups that partner with PBDV at this stage will acquire the full or partial naming rights of the completed project. The activation opportunities at a facility like this are exciting enough to entice a forward-thinking company, but this project has real investment potential outside of naming and sponsorship. I have agreed to get involved, as I believe that the project has huge potential. Given its very timely development at the beginning of the 21st Century, CalSpace could very well become the travel destination of the future.
For those interested in learning more, please reach out to me today.
Co-founder, Valley of the Moon Partners
Alain is the author of We Rocked, We Rolled, and We Opened, the story of opening the San Francisco Marriott on the same day of the 1989 San Francisco Loma Prieta Earthquake. Alain writes about hospitality, partnerships, and exciting projects. For more about Alain, visit his website at alainpiallat.com